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A review on, SMS business development
Back SMS of development course, SMS in development of early on consumer, is a new, using SMS business to to Hall to opened, later without to Hall and directly in phone Shang set SMS service center number, opened threshold of real Cancel is SMS service center number within placed phone SIM card, consumer as long as purchase phone, regardless of is what brand, are can directly using SMS business, coupled with phone terminal increasingly universal, gradually go into unusual people people, these are for SMS of development laid has good of Foundation.
Text message at the beginning of business development, despite the low prices, but consumers lack content, is familiar to the communication services up to the crowd by SMS Routing instead of the paging business, thus completely ruining the paging industry market. Universal message, move all is the text message writers and SMS seeds, or even monthly schedule tasks, you must send the specified number of text messages through the storms of short message service and universal, for business from launch to cognitive has played a key role. "M-zone" campus youth launched a young fashion SMS package more attractive to young people have a strong, young thumb active participation of a family, and SMS development a step forward.
Get through the construction of IT application and SMS SMS Gateway Center, was established for the application of information technology and GSM bridge, then developed a group SMS application and "Monternet" greatly enriched the SMS content delivery, message has be put on the most direct and most accurate positioning advertising media. SMS as the most economic of means of communication has been widespread acceptance and use, all kinds, in a new guise of text message marketing campaigns evolving, rise of text messaging also changed the traditional marketing model of one-way communication, interaction between consumers and businesses can use text messaging, which provides technology for today's integrated marketing communications channel on. In particular, on new year's Gala SMS interaction, making text messaging into universal era
Second, the MMS business planning
MMS from technically more powerful, richer, but why not as hot as a text message?? Why customers do not accept such a theoretically better business??
1) terminal support
MMS now has become the basic functionality of mobile terminals, terminals should support is not a problem, but there are still many customers of mobile phone MMS settings question, also exposed the instability in the mobile terminal MMS settings, whether SIM on-these settings? Like SMSC settings from the source completely solve the problem the Terminal? This should be the terminal manufacturers and SIM card manufacturers to discuss problems, we should pay attention to factors in the business.
2) optimization of service fulfillment process
MMS is a separate of products, but opened MMS function in business process in the no set this module, customer just opened GPRS function, on can directly sent, and received MMS has, and GPRS function and MMS products is what of relationship, believe many customer are does not understanding, customer just know GPRS flow costs is very your of, free package 30 Yuan/m, especially no implementation content billing of when, month charged flow fee, Xia months then returned, for customer,, calls increased is sensitive of, returned on does not to concern has, for this cognitive many customer are close has GPRS function, MMS market also missing has these potential user.
Association of MMS and GPRS are technically very well explained, means of GPRS are MMS business hosting, but for customers how to separate MMS and GPRS? Our ultimate goal is through technical means bigger MMS prospects in this market, the multimedia messages into SMS as popular products, if the customer has all MMS, the next step to do is boot, potential customers activated
GPRS and MMS service fulfillment functions split is actually a technical problem, just when the GPRS access certification, comply with the customers of MMS GPRS is not available when the active Internet blocking, by intercepting avoid customer complaints against inadvertently caused traffic charges for Internet access, as well as the effective screening of mobile Internet users are active customers.
3) MMS tariff adjustments
Text messages through the package to build the m-zone, a special crowd, then becoming a brand, MMS can attach more as the brand connotation, through the integration of marketing, tariff adjustments to stimulate customers ' habits, I believe it will further lead the popularity of multimedia messages.
4) diversification of the MMS content
A MDA software, there are many wonderful original MMS is available for forwarding, is already very good MMS seeds, seeds should be closer to the customer's life, mobile newspaper, tourist attractions introduction to multimedia message, MMS marketing publicity and other means are valid MMS seed, stimulate customer business awareness.
Customers with cognitive, create MMS your value chain, stimulate customer demand is the key, only the customer interactions are business vitality.
In tourism of when, I with phone shooting has many pictures, forward to friends common appreciation, this points on points of way has is large of limited, believe many people has such of feel, if vigorously development personal MMS album, to customer a MMS save, and show of opportunities, believe will greatly activated customer of participation of, combination currently popular of SNS social network, everyone has can full show own of style.
Knowledge is the foundation of the business, diversity of content is created for everyone, I believe many people will have a better idea, but the interaction of content, market development based on the sharing of information is the main theme.
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